Wednesday, November 5, 2014

Rahul Dravid, Arbaaz Khan and Kriti Sanon advocate the clean shaven look as a mantra for success

Rahul Dravid, Arbaaz Khan and Kriti Sanon came together on a common platform to launch the ‘Will You Shave’ campaign. Opportunities can come to anyone at any time hence they encouraged men across the country to be clean shaven to portray a confident look and grasp everyday opportunities. This was done via an active engagement in a debate on luck v/s confidence, between Arbaaz and Rahul. Both of them agreed that being prepared, developing a habit of everyday shaving gives men confidence; they also shared some of their personal anecdotes on the importance of being prepared to seize everyday opportunities. Kriti, a strong supporter of the clean shaven look shared her preference that men look their best when they are clean shaven.

The trio also launched the new and improved Gillette MACH3 Turbo, an advanced razor that provides a closer shave and guarantees zero redness. Rahul and Arbaaz also shaved on stage with the razor to demonstrate how its nano thin blades are progressively aligned to extend gradually closer to the hair, resulting in a close shave in a single stroke. As an added feature, the blades are individually spring mounted to automatically adjust to different levels of shaving pressure and skin types. The new Gillette MACH3 Turbo also has a front-pivoting head ensures the razor moves fluidly over the contours of the face. Gillette MACH3 Turbo combines additional innovations including Anti-Friction blades, an ultra-soft protective skin guard and a patented lubrication system.

Gillette India brand Ambassador, Rahul “The Wall” Dravid said, “Being confident is the first step to being a successful sportsman. I believe if a man feels and looks confident, he is prepared to seize any opportunity that comes his way, which can happen at any day and at any time. I believe in being well groomed and clean shaven helps me face the world with confidence on the field and off the field and take success in my own hands. Rather than depending solely on luck to pave your road to success it is necessary for a man to be prepared and ready to grab any opportunity that comes knocking on the door. The new and improved Gillette MACH 3 Turbo razor enables men to be clean shaven and ready to face the world with a close shave in one stroke. The independently moving spring-mounted blades sense and adjust to every contour of the face, adding to the closeness and comfort of the shave. So now your turn to face the question, opportunity is waiting at every step of your life, Will you Shave?”

Bollywood Actor & Director Arbaaz Khan also commented, “Earlier I used to think that to be successful one merely needed to be lucky. But over time I have experienced the importance of being prepared to feel and look confident in my personal and professional life. It is important for men to know that they need to take success into their own hands and be prepared to seize opportunities that can come at any time. Sporting a clean shaven look is a regime I follow to being prepared which gives me confidence. I personally prefer the clean shaven look even in my professional life as a producer. In my past experience, employees who have been clean shaven have always proved to be more confident. Also with the new MACH 3 Turbo which guarantees zero redness, so now men have no excuse to sport lazy stubble even when they are travelling for work or pleasure, the new razor comes with the shaving organizer that holds both the razor and extra cartridges. It stands on end for convenient storage and also packs easily for travel.”

Agreeing with both Rahul and Arbaaz, Bollywood beauty, Kriti Sanon said, “I agree with the 75% of women who feel clean shaven men are confident. I feel stubble makes men look lazy and unkempt. I prefer men in my family and my co-stars to be clean shaven as they look more attractive, confident and ready to face the day and seize daily opportunities. I have come across men who weren’t ready or confident and when the opportunity was present; they were left red faced with embarrassment. I am glad that with the New MACH3 Turbo, men can be clean shaven and feel confident with a close shave in a single stroke. I have witnessed this today thatMACH3 enables men to avoid being red faced and be ready instead. So my simple question to all the men, opportunity is waiting to be seized, Will you Shave?”

The New Gillette MACH 3 Turbo with zero redness guarantee and titanium-like finish priced at INR 200 only is available in retail outlets across the country.

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