Sunday, January 11, 2015

Aa Te Kevi Dunniya fails to garner audience response

Produced by Vijay Khatri under the banner of Bhagat Entertainment, Gujarati film "Aa Te Kevi Dunniya" that released this friday on 9th January, 2015 has failed to evoke the excitement that was seen during the promotional gigs. Day 3 today being a Sunday, majority of the cinema halls are yet to fill up. While in Mumbai, only PVR Milap at Kandivali and Maxus Cinema in Borivali have managed to have a sizeable booking. On the contrary, Ghatkopar that is supposed to be the hub of Gujaratis have failed to bring in the bookings either at R Mall or even at Odeon as is evident from the booking charts of A similar sight was noticed while we traversed through seat fill ups for Ahmedabad, Vadodara as well as Surat that are running empty. While Big cinema hall in Rajkot has substantial bookings, Cinemax on the contrary has a mere 4 seat booking for its 7 pm show.

Directed by Tejas Padiaa ‘Aa Te Kevi Dunniya’ stars Raj Jatania, Yatin Parmar and Kinjal Pandya in pivotal roles. Others joining in the cast are Sunil Vishrani, Jayesh More, Krishna Rawal, RajKumar Kanojia, Falguni Desai, Padmesh Pandit and Sanat Vyas. The movie traces the lives of two thieves who find themselves in a different yet parallel world. Their stolen wealth in this world is of no use as their action is what pays off. The new world is based on a simple fact that 'Karma' is the new currency. The movie has a lot of wit incorporated in it but has a parallel sense of introspection through the new mode of transaction.

Of recent times, Gujarati cinema that gave “Kevi Ritey Jaish” which was a super duper hit, ‘Bey Yaar’ though not as popular as KRJ, is still running at some theaters. However, ATKD falls flat in terms of bringing a Bollyfilm to Gujarati cinema.

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