It’s time to let the temperature soar high and reward fashion through a remarkable memento. The Indian Federation for Fashion Development has launched its High End Fashion Calendar for the year 2015. With its theme of Growing India, the IFFD Calendar 2015 is all set to make a mark at both national as well as international circuits. While the forefront displays scintillating model in designer outfits, the backgrounds represents growing India through different infrastructural building blocks.
Says Avinash Pathania, Founder, Director, Indian Federation for Fashion Development: “At IFFD we take the most novel ideas and concepts and drive them with passion and creativity. This limited edition IFFD Calendar 2015 is one such idea. For its making, we aimed at creating a calendar which can justify that fashion industry in India is mature enough to be part of any fashion campaign world over.”
This limited edition calendar explores Make in India high end fashion with 13 different designers. Shot exclusively by photographer Kunaal Bose, the calendar scans through 2014 design masterpieces and features the works of 12 best fashion designers. Through his lens, Kunaal explores the fantasies of different infrastructural block when presented in high fashion. Here, every element in each of the shots creates a story of growing Indian fashion on its own.
To add to the photography, Rishi Raj who is a well known Image consultant & Stylist was roped in to ensure unique styling. Shubhashini Ornamentals by Akassh K Aggarwal contributes to the incredible Jewellery designs. Makeup done by Savleen Manchanda & Atul Sharma was responsible for hair styling. The post production & final design of calendar was done Parmjit Singh. The 12 photos that make up the 2015 Calendar show different designs and depict high end fashion in all its grandeur.
About the calendar, Kiran Kheva, Fashion Director says, “The 2015 IFFD Calendar is a clear expression to say that Indian Fashion industry can play important role in Make in India Campaign. The real infrastructural building blocks were used where make in India high end fashion simply illuminate the overall scenes.”
Fashion Designers who part of this initiative: are Soltee by Sulakshna Monga, Rajdeep Ranawat, Raakesh Agarvwal, Manish Gupta, Niharika Pandey, Geisha Designs by Paras & Shalini, AUM by Nishu J, Lhusano Zakiesato, Virtues by Ashish Viral & Vikrant, Liz Paul by Satya & Liz, Dolly J, Mayyur Girotra. With his keen eye, Rishi Raj along with IFFD has selected these designers both in terms of their aesthetic rigour and for the recurring references to the art of fashion.
IFFD Calendar was shot at Mahagun Mezzaria, Sector 78, Noida and The calender was unveiled at the plush venue "Story Unfolds at the garden of five senses". Hosting the event, Aman Bhandari, owner, Story Unfolds said, “it's always a privilege to host such fantastic events and support the work of fashion designers and institutes like the IFFD.”