Friday, July 11, 2014

92.7 BIG FM and Benadryl present BIG GOLDEN VOICE Season 2

Encouraged by the roaring success of the debut season, India’s leading FM Network 92.7 BIG FM brings the second season of the mega singing talent hunt on radio – BIG Golden Voice – 2. With the promise of showcasing a bigger and better-than-ever season, the show will be conducted across 44 stations of 92.7 BIG FM. With audiences voting for their favorite regional singers and then national, the talent hunt will culminate into a Grand Finale thus identifying the BIG Golden Voice that gets a direct entry into Bollywood! The regional call for entries starts 10th July! Contestants can register and audition through IVRS.

With an industry renowned jury panel and a refreshing new format, the BIG Golden Voice Season 2 will call for entries to find the BIG Golden Voice for every Socio-Cultural Region (SCR). Talented singers from each of the 37 regions will compete to seek votes from their region which would dictate their entry into the national level competition. Of these 37 entries, 12 shortlisted voices will then go on to represent talent from their regions on a national platform. During the course of their practice, 92.7 BIG FM will bring them to Mumbai and allot each contestant a guru. With a 2-day workshop on Sur Saaz and Awaaz with their gurus, these 12 finalists will then compete to take home the coveted title of the next BIG Golden Voice and a prestigious opportunity to kickstart a career in playback singing in Bollywood.

Speaking of the launch, Ashwin Padmanabhan, National Business Head, 92.7 BIG FM stated, “We are extremely delighted to announce the launch of the new season of BIG Golden Voice. After the tremendous response and great appreciation from our listeners the first time around, this year we aim to take the show to all new level with some fresh innovations. Given the format of this season, we look forward to unravel local talent across our massive 44 station network while we provide an opportunity to advertisers to talk to consumers spread across the country in an effective way.”

Benadryl has once again partnered 92.7 BIG FM for this season. Speaking on the association, Dinar Mhatre, General Manager Marketing, Johnson & Johnson (for Benadryl), stated “BIG Golden Voice is a perfect fit for the brand as the underlying thought is to position Benadryl as a “cough expert” and show that it understands the impact that a bout of cough can have on one’s voice, especially to the golden voice of a singer. It works well for the brand in terms of communicating it’s key message – “Khansi Alag, Toh Upay Bhi” thereby educating the consumers on different types of cough solutions for different coughs.”

The esteemed jury panel will comprise of regional celebrity judges and a celeb anchor for each region thus culminating into the final round on a national platform, comprising of prominent artists known for their contributions to the music industry.

With this unique offering, 92.7 BIG FM reaches out to more than 4.2 crore listeners across India, in a bid to not just recognize talent but also to entertain its audience. The BIG Golden Voice Season 2 will be promoted through 360 degree marketing campaign giving surround through radio and digital platforms.

Call for entries started 10th July 2014
. So tune into 92.7 Big FM and give your auditions. Who knows you might become the next singing sensation of Bollywood.

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