Thursday, July 24, 2014

Fun Cinemas all set to mesmerize movie goers in Andheri

Movie-goers in Mumbai have a reason to cheer as their favourite multiplex, Fun Cinemas in Andheri west undergoes a makeover. And this is no ordinary makeover, it’s revolutionary. The brains behind the premier cinema chain have carefully planned to ensure every bit of class, comfort and entertainment to its loyal base of cine-goers.

For the seekers of high-quality cinematic experience India’s leading cinema brand Fun Cinemas has a double dose of celebration. At first, the property goes a notch above in its seating quality. Capacity of Auditorium 1 descends from 382 to 256 and that of Auditorium 2 from 252 to 200 offering spacious seating and added comfort. The high-end viewing experience and finesse is assured with best-in-class seating at this property that has no ‘ordinary’ seats.

The new interiors are sophisticated and stylish infused with a contemporary touch. The thoughtful planning of Fun Cinemas’ architecture and design team reflects in the perfect harmony between boldness of entertainment and minimalism of contemporary architectural design. It has been created with today’s well-travelled consumers of Mumbai.

Further, the property is now equipped with state-of-the-art Dolby ATMOS technology that offers a life like three-dimensional sound for an immersive movie experience. The movie aficionados are in for the finest treat to their senses with this cutting-edge sound experience which is only the third such system in the city and the first in the immediate vicinity. That’s not all. The Barco B series 2K projectors and high gain silver-screen are the other world-class additions that ensure a superior 3D visual experience.

For Shirish Handa, Senior VP, Marketing & Business Development, Fun Cinemas, this upgraded movie infrastructure is a step towards the promise of best Bollywood & Hollywood cinema experience at suitable prices. “Andheri West is the hub of our movie industry and we wanted to re-do the property to match the expectations. I’m confident that what we have created will exceed such expectations. Sure we have the revolutionary Dolby ATMOS sound, world-class projection systems and best-in-class seating, but we’re most excited about how stylish the property now looks from inside.”

One of the pioneers of the industry, Fun Cinemas started operations in 2001. It operates 83 screens at 24 locations across India. With a strong presence in North India, Fun Cinemas contributes as high as 20% - 25% of the contribution from all multiplexes in Delhi / UP / Punjab circuit. It also runs the country’s largest cinema loyalty program – Fun Rewards with over 3.5 lac active members nationwide. Always one to embrace technology early, Fun Cinemas has its own e-commerce website, mobile site, mobile apps and a self-service ticket kiosk service. 

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