Thousands of Surtis celebrated like never
before at the city’s newest and finest concert venue - Festival Park at VR
Surat, Gujarat’s first and Surat’s only world-class integrated retail city
centre & community lifestyle destination, Virtuous Retail’s inaugural
Flagship Center in India, VR Surat played host on the weekend of 25-26 May to a
special inaugural Music Concert at the Festival Park; ‘live’ IPL Final cricket
match screening at the 40-ft screen at Magdalla Plaza; gourmet delicacies at
Streat in true Surti tradition and much more for the entire family!
Cheered by thousands, actor Amit Sadh of ‘Kai
Po Che’ film fame unveiled a commemorative map of Surat that will serve as a
permanent backdrop for cultural events and festivals. He also released a
special song titled ‘We Are Surat’ specially composed and presented ‘live’ by
internationally acclaimed singer Raghav Sachar and Gujarat’s own Shruti Pathak
as a tribute to the city. The musical extravaganza also witnessed scintillating
performances by X-Factor winners Sajda Sisters and Sid Goma – The Black Sufis
of Gujarat.
(In the Photo from Left to Right-Mr Anupam
Yog, Marketing Director, Virtuous Retail, Raghav Sachar, Shruti Pathak and Amit
Sadh unveiling the concert venue – Festival Park at VR Surat)
Mr. Anupam Yog, Marketing Director, Virtuous
Retail, said, “VR Surat achieved a first by getting popular youth icon and
actor Amit Sadh to unveil the Festival Park as well as the ‘We Are Surat’ song
& youth anthem. It appeared as if ‘Chalo Surat’ theme for ‘Cconcert’,
‘Cricket’ and ‘Cuisine’ resonated across Surat for the most happening event in
town – total ‘Jalso’- for the Festival Park Music Concert and Madness Medo
grand finale. While connecting communities and consumers, VR Surat is slated to
emerge as a major tourist attraction and destination – creating areas for
various community activities – paying homage to the city’s glorious maritime,
cuisine and craftsmanship history.”
Sprawling across 6 lakh sq. feet, packed with
unique outdoor and indoor experiences, and anchored by Shoppers Stop, Westside
and INOX, VR Surat’s Phase I opening witnesses the launch of over 70 brands,
many of which will be debuting in Surat and Gujarat. With the Festival Park and
the Magdalla Plaza, VR Surat has unveiled most of the branded retail concepts
such as ‘I Love Dumas Square’, ‘Streat’, ‘The Runway’ and ‘Center Court’.
VR Surat opened its doors to the general
public with two special art initiatives – ‘Dumas Art Project’ and ‘Jal Tapi’.
Nationally acclaimed theatre personality Yazdi N. Karanjia joined hands with VR
Surat as Cultural Ambassador and endorsed Virtuous Retail’s ‘Connecting
Communities’ initiatives to put Surat on the global tourism map.
Internationally renowned artiste Paresh Maity unveiled ‘Jal Tapi’ - a life-sized
boat installation created using the actual sailing vessel or ‘Hodhi’ that won
the city’s annual Magdalla Boat Race in 2013. Dumas Art Project at VR Surat
features the iconic red sign ‘I Love Dumas Square’, and a 240-foot mural titled
‘Streat’; the installations celebrate Surat’s rich heritage and culture. The
Project will also host a wonderful collection of 15 art installations over the
summer.
VR Surat has the following first-of-their
kind branded concepts…
• Streat – local and international food,
Surti culinary destination with an international twist
• Festival Park – Outdoor space designed for
events, music concerts, festivals and expos.
• Magdalla Plaza – Outdoor event space
designed for community and large scale events showcasing the local art craft
• Dumas Square – premium space for cafes,
public art events and exhibitions
• The Runway – a chic venue for lifestyle
promotions surrounded by high end fashion brands; Equipped with the latest
infrastructure - Audio Video systems & digital screens
• The Arc – Dedicated space for luxury
retail; Bespoke designer wear, jewellery, wedding planning, spa, salon, travel,
HNI banking, etc. targeting the upscale wedding market
• Food Box - The 12-kitchen food court with
an 8-screen multiplex and a gold class lounge; also a view of the Magdalla
village
• Center Court - The heart of the Center
designed to cater for premium brand launches; indoor space devoted to launches
of high end brands and promotions
• Skydeck – Upscale rooftop venue for private
events, weddings and celebrations
Level 3 will have Food Box - The Food Court,
Multiplex, Entertainment, Restaurants, and Utilities
Level 2 will have The Arc Free Play -
Fashion, Womens Wear, Designer Wear, Spa & Salon, and Fine Dining
Level G+1 will have The Runway, Center Court,
the Anchors (Shoppers Stop), Premium International Brands Casual Apparel
Footwear
Level Zero or Ground will have Streat,
Magdalla Plaza, I Love Dumas Square, Restaurants & Cafes, Art &
Culture, Valet Parking. Basement parking for around 500 cars is also available.
Virtuous Retail is an institutionally-owned
developer and operator of premium, community-oriented lifestyle shopping
centres in India’s top cities. Established in 2007, Virtuous Retail’s pan-India
portfolio includes prime city centre locations in Surat, Bengaluru, Chennai,
Mumbai, Pune and Kolkata. This makes Virtous Retail the leading platform of
quality real estate for organized retail in one of the world’s most attractive
consumer markets. Aimed at the prosperous and discerning Indian consumer,
Virtuous Retail’s lifestyle shopping centres are tailored specifically to be
retail, food and entertainment destinations with a strong regional connect.
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