Skin care brand Clean & Clear has tied up with India’s one stop destination for Humor-Big Magic for an all new on-ground property - Freshpanti. This fresh concept will provide teenage youth a unique opportunity and platform to express themselves by stepping out with confidence and articulating their enthusiastic selves flawlessly.
With an attempt to encourage young teenage girls and boys to be happy in their own skin and to be proud of themselves, the way they are, Clean & Clear announces the Freshpanti contest in association with Big Magic, one stop destination for Humor. Targeted at the youth from 14 to 24, Freshpanti will provide a one of its kind opportunity to the budding talent of India to express their ‘real’ self confidence in the most fun, fresh and entertaining manner. This particular campaign not only encourages acceptance of one’s real self but also boosts the talent of the Indian youth to a great extent.
Spread across the thirteen cities of Kanpur, Lucknow, Agra, Varanasi, Meerut, Allahabad, Ghaziabad, Barielly, Aligarh, Moradabad, Gorakhpur, Jhansi and Dehradun, Freshpanti is a talent based contest that will take place in a total of 80 colleges. The resulting Clean & Clear Champions of the college round would then go on to compete in the city round which will give us the finalists for Freshpanti. These finalists will then compete in the grand finale in Kanpur. The one lucky winner of the elaborate contest gets a golden opportunity to make their small screen debut in the hit Big Magic show, Uff! YehNadaniyaan along with popular TV celebrity Garima Tiwari ( Tanya).
Kick-starting in August, Freshpanti will be supported by an extensive, high decibel multimedia campaign. Multiple media formats like television, radio, outdoor, digital and on-ground have been engaged for this campaign.
Mr. Lavneesh Gupta, COO, Television Business, Reliance Broadcast Network said in a statement, “As we consolidate our position with new, clutter breaking shows, viewers can look forward to an enriching television viewing experience with India’s one stop Destination for Humor. The holistic media campaign for Freshpanti provides an excellent platform for Clean & Clear to engage their consumer across multiple touch points. With both brand objectives in congruence, it just makes for the perfect partnership.”
Speaking on the partnership, Mr. Ganesh Bangalore, General Manager – Marketing at Johnson & Johnson said, “We are extremely pleased to partner with Big Magic for Freshpanti. This event provides a platform for teenagers to express their real talents, which is the aim of Clean & Clear’s new campaign ‘See the Real Me’. With Big Magic’s robust marketing arm we are able to reach out to teenagers and encourage participation at the event.”