Tuesday, August 26, 2014

Kyoorius announces the second edition of Kyoorius Design Awards

Kyoorius in association with D&AD, will announce the winners of the 2014 Kyoorius Design Awards at an awards party on 13th September at Grand Hyatt in Goa. The awards night promises to be a celebration of Indian design like no other, done in the signature Kyoorius way.

Now in its second year, Kyoorius Design Awards is the only awards programme in India that recognizes exceptional work created across a breadth of disciplines such as Branding & Identity, Communication Design, Book Design, Editorial Design, Design for Space, Packaging, Writing for Design. In addition to these there are individual categories for Design Crafts such as Illustration and Typography, while the Design for Good category awards work that promotes social awareness

Jury sessions comprised of some of the best creative minds from across the world who were flown down to Pune to judge the entries. The diverse 6-member jury comprised of  Jury Foreman Michael Johnson – Creative Director, Johnson banks, Felix Ng – Creative Director, Anonymous, Brandon McCormick – Creative Director, FITCH, Alok Nanda – Founder & CEO, Alok Nanda & Company, Anthony Lopez – CEO & Principal Designer, Lopez Design and Ram Sinam – Co-Founder, Trapeze.

Out of the 680 entries submitted, a total of 72 in-book winners have been announced who will go on to be nominated for Blue or Black Elephants. In-book winners include work by leading design studios and consultancies, including Alok Nanda & Company, Umbrella Design, Redlion, Curry Nation, Chlorophyll Brand and Communications Consultancy, Kulture Shop, Bombay Duck Designs, Locopopo, Trapeze, Lotus, as well as agencies such as Ogilvy & Mather, Publicis India and Grey Worldwide.

The Kyoorius Awards have no tiers, no bronze, silver, or gold. Only the best work is awarded, and the jury can choose to not award any work in a category if they find that it is not up to the mark. Over the course of the 3 days of Kyoorius Designyatra, the shortlisted work will be exhibited at the Grand Hyatt so that professionals and students in attendance can get a glimpse into the outstanding work that has been created over the past year. While these shortlisted entries are nominees for the Elephant Awards, all nominations will be featured in the Kyoorius Design Awards Annual – distributed to over 5000 corporates and creatives across India – providing an invaluable and unrivaled source of creative inspiration.

Rajesh Kejriwal, Founder CEO of Kyoorius commented, “We are trying to fuel a design movement in India through our continued efforts to expand the platform. The response for the Kyoorius Design Awards has doubled since last year and continues to grow thanks to the support and participation of the entire design fraternity.

Jury members responded to work that had an added cultural nuance that made them distinctly Indian. They were especially impressed with the quality of writing in the work, which is one of our hidden strengths.”

The awards party is free for all Designyatra attendees and remains free for those who would like to attend only the awards function.

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