Inorbit Malls Pink Power Campaign was recognized at the DMA Asia Awards 2016 in the Gold category. The DMA Asia Awards honors innovative campaigns that have raised the bar of originality and has created marketing impact. This is the fourth recognition received by Inorbit’s Pink Power. The other awards received by the campaign include Effie, Abby and finalist title at the Asia Pacific Shopping Centre Awards.
The Pink Power campaign was an initiative launched by Inorbit Malls in the year 2015 on the occasion of Women’s Day. Inorbit wanted to pay a tribute to every woman who has sacrificed her dreams for her family. Pink Power was an initiative that gave an opportunity to budding women entrepreneurs for upscaling their business. Inorbit supported the most innovative ideas by offering a kiosk space for a period of 6 to 9 months at the mall absolutely free of cost. After a successful edition in 2015, this year Pink Power was taken to other cities like Bangalore, Vadodara and Hyderabad apart from Mumbai and Navi Mumbai. Today the campaign has become one of most popular campaigns among women.
Speaking on the occasion, Mr. Puneet Varma, Associate Vice President, Marketing and Corporate Communications said “The entire team of Inorbit is thrilled with the recognition that Pink Power Campaign has received. This is the fourth award won by the campaign. We are happy to put smiles on faces of Women who have sacrificed their dreams. Inorbit hopes to continue the trend and take Pink Power to another level.”