Friday, August 5, 2016

Yeh Mera India : Animal Planet’s New Catchy Campaign

Witness the spectacular, explore the exotic and celebrate incredible Indian wildlife as Animal Planet launches a new season of Yeh Mera India.   Starting August 15, every night at 8 PM, the month-long programming initiative Yeh Mera India travels across India’s most stunning national parks, nature reserves and bio-diverse regions to discover it’s rich and varied wildlife.

Animal Planet also plans to reach out to the youth and family towards the Indian wildlife through a music video ‘Party like an Animal’, composed by music duo Sachin-Jigar.  Sung by leading Bollywood sensations Monali Thakur, Anusha Mani and Rahul Pandey in Hindi, Tamil and Bangla, the multi-lingual party track has gripping lyrics, vibrant choreography and glitzy performances.

The song “Toh sochta hai kya, aa chal main dikha doon, aa party karneke tarike main sikha doon, come party like an animal…” inspires viewers to come along, connect with the wild kingdom and party like an animal.  The groovy and celebratory party anthem aims to capture the millennials’ attention through its trendy aesthetics and foot-tapping beats. Reminding viewers of nature’s beauty and amazing wildlife, YEH MERA INDIA seeks the current generation to be the change agents for a better tomorrow.

“We are delighted that Animal Planet gave us opportunity to connect with our fans and youth across the country.  Party Like An Animal music track aims to appeal to today’s generation and sensitise them to preserve the natural world for our own future.” said Sachin and Jigar.

In its fifth year, Animal Planet’s annual programming initiative Yeh Mera India takes viewers on an immersive journey across India exploring its iconic wildlife, mystical locations, epic landscapes and colourful beauty.  From Kaziranga and Manas wildlife reserves in Assam to Jawai and Ranthambore in Rajasthan, from Gir and Thar in Gujarat to Nagarhole and Shola range in Southern India, this new season of YEH MERA INDIA focuses on the biodiversity of different regions and extraordinary wildlife that thrives in it.

Beginning its journey on August 15, Yeh Mera India’s first episode Manas: Return of The Giants tells the story of revival of Manas National Park and returning of all its endangered giant animals: the wild water buffalo, the gaur, the one horned rhino and the Asian elephant.

In Jawai: India's Leopard Hills, rare footage from Jawai, a picturesque location in Rajasthan surrounded by hills, reveals leopard behavior like never before and challenges widely held opinion about the big cat.

The episode India: Where Wild Things Roam featuring Kaziranga National Park brings focus on the fate of endangered animals like the one horned Rhinoceros, the Eastern Swamp Deers, Asian Elephants, Bengal Tigers and wild Asian Water Buffalos.

Exploring India’s great desert Thar Desert Sacred Sands reveals that despite lack of food and water, humans and animals thrive amid the baking, drought ridden dunes of the Thar Desert.

Capturing the essence of wilderness and investigating the threats to India’s precious ecological heritage, Nagarahole - Tales From an Indian Jungle highlights one of the last strongholds of wildlife in southern India - the Nagarhole National Park which is home to most large animal species found on the subcontinent.

Experience the dramatic convergence of rare wildlife with people and habitats on Yeh Mera India from August 15, every night at 8 PM only on Animal Planet.

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