Thursday, August 4, 2016

Makers of 'Meeradha' work on new marketing strategy: Ties up with Films & TV World for online promotion

In a effort to reach out to a wider audience of promoting their Bollywood flick, the makers of Meeradha is very keen to take a different approach and wants to surprise the audience with this new pattern. Unlike the usual pattern of releasing their posters and trailers, they have taken a different route altogether where SPJ Entertainment has tied up with the popular online content platform - Films & TV World - for its online promotions. They will be presenting their teasers, posters, trailers and their songs from the film on this online portal as well to reach out to massive audiences across online in India and across the world.

“The film is a perfect equation of Love where Meera and Radha forge a relationship in Krishna’s life. It is about how the protagonist goes on living his life ‘King Style” like there's no tomorrow and making every moment of it perfect. That is where the movie takes its turn when the lead hero understands that he is leading a meaningless less and gets on to rectify his past, and that is what protagonist Krishna will be seen doing in the film,” says writer producer Surya Prakash Jethlia. The Ashish Sinha directed movie is expected to create waves with the fresh pair of Sandesh Gour, Suhani Jethlia and Venus Jain and is slated to hit the theatres this 19th August 2016.

Talking about the deal, Soham Siddharth, Editor - Films & TV World says, "The sustained promotions of Meeradha will heighten anticipation amongst a massive potential audience comprising of the large online audiences of Films & TV World. It is sure to be a win-win situation for the makers as our readers get to view first hand all the videos – starting from the trailer to song, behind-the-scenes, etc. This heightened content momentum will continue from now on right through the release weekend of the film. There will be special pages dedicated to the film also wherein our readers will get to download the posters and the wallpapers of the film as well."

An online Film & TV trade magazine Films & TV World features not only filmi gossip, rumours, premiere, star interviews, analysis and film news from bollywood but also across various streams in the field of glamour and glitz. A popular online film content platform, it also carries upcoming film release news, launches, music release, film promotions, etc.

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