Pidilite’s, the maker of iconic brand Fevicol, launched a nationwide Rakhi making initiative on the occasion of Kargil Vijay Diwas. The brand encouraged children across India to create handmade Rakhis and cards for their brothers in Armed Forces, as a token of gratitude and respect for them. On the eve of Raksha Bandhan Pidilite presented these Rakhis to the Army Jawans.
For the campaign, Fevicol had provided tutorial sheets of 6 unique ideas for Rakhi creation, which kids took the guidance and inspiration from while creating the Rakhis. Fevicryl also provided sheets to beautify and add different kinds of design to the Rakhis. Over one lakh students across 300 schools and 50 cities pan-India participated in the event. The initiative was organised in Ahmedabad, Bangalore, Surat, Baroda, Nagpur, Nashik, Chandigarh, Kolkata, Jaipur, Udaipur, Indore, Varanasi, Lucknow, Chennai and Pune among other cities.
As a part of the campaign, Pidilite had also associated with Om Creations Trust, a leading NGO for differently-abled young adults. These young adults who suffer from Down syndrome paid tribute to the spirit of the army jawans by presenting their exquisite Rakhi creations to guest of honor Lt.Col. K.J. Singh, C.O.D, Mumbai region who had graced the occasion with his presence.
Mr. Rahul Sinha, President- Arts & Stationery Business, Pidilite Industries said, “It was wonderful to see the enthusiasm with which children across India created hand-crafted Rakhis to thank the Indian army for protecting the nation. The Indian Army has appreciated the efforts taken by the students and was delighted to receive the rakhis. The initiative was successful in bringing vital stratas of the society together by means of art and it gives immense satisfaction to know that Pidilite served as an inspiration to students take up art and ignite their inner creativity.”
Pidilite’s art & stationery business, with brands like Fevicol and Fevicryl, constantly strives to nurture creativity among children through Art and Craft, and facilitates this through its range of products, as well as innovative content ideas.