Wednesday, August 3, 2016

"Selfie-with-Handloom" - a social media campaign supported by FDCI

In a move that aims to empower the handloom weavers of India, The Ministry of Textiles under the leadership of Smt. Smriti Irani announced#IWearHandloom – a twitter based campaign to commemorate National Handloom Day on 7th August 2016.

“#IWearHandloom is a campaign to show support to a community which weaves the diverse fabric of our nation's rich heritage and bring international fame to our nation. It is a tribute to women who contribute to 15% of cloth production in India and 95% of world handloom production; it is saying thank you for their hardwork and dedication for keeping our traditions alive.I thank the Fashion Design Council of India along with top designers across the country who have played a critical role in making this campaign a success and helping mainstream handloom globally.” Smt. Smriti Irani

The Fashion Design Council of India is proud to be a front-runner in this momentous celebration of warp, weft and weaves.

 As a pledge of allegiance towards conscious consumption of crafts, FDCI President, Mr. Sunil Sethi has appealed to the entire fashion fraternity to join this noble initiative by the Government of India. “With more and more trend-setters like you recognizing the value of hand-woven textiles and finding them relevant, the time is right to set the stage for a grander spectacle.”

#IWearHandloom is a twitter campaign that encourages the wearing and sharing of hand-woven garments and accessories. The campaign begins on 1st August 2016. 

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