BIG CBS Love, India’s leading English GEC amongst elite urban Indian audiences, is all set to bring the latest season of its most exciting and entertaining singing talent show, The X Factor USA, to Indian television screens. Season 3 of Simon Cowell’s hit reality franchise begins September 21, 2013 and will air every Saturday and Sunday at 9PM. After the conclusion of two successful seasons and grabbing millions of eye-balls, the top-rated show will see the witty Simon Cowell surrounded by three talented ladies, the vivacious Demi Lovato, Grammy Award winner and X Factor UK judge Kelly Rowland and Latino singing sensation Paulina Rubio. Targeted at viewers aged 18-34yrs, BIG CBS Love promises to engage Indian audiences with thrilling performances, along with an ideal mix of glamour, talent and drama wrapped in one show – The X Factor USA Season 3.
The unique format of The X Factor USA involves identifying singing prowess keeping in mind factors such as stage presence and personality. The four judges are then assigned one category each and act as mentors to the contestants belonging to their respective category. Not only do they help the contestants from their category with decisions regarding song choices, styling and staging but they also judge contestants from other categories. The winner of the reality talent show, which was recently voted as the Best Reality Competition show at the 2013 Teen Choice Awards, will take home a whopping $1 million recording contract.
The X Factor USA Season 3 brings on board a lethal combination of glamour and fiery passion with Kelly Rowland, the incredibly talented singer and member of one of the world’s most successful groups, Destiny’s Child along with Demi Lovato, the youngest judge and mentor on the show who is known for her spot-on critiques, genuine encouragement and active involvement as a mentor. Demi Lovato’s previous stint on ‘The X-Factor' USA as the original female judge has also earned her the Choice TV Personality Award at the 2013 Teen Choice Awards.
The X Factor USA Season 3 will be promoted across mediums – including social media innovations, BIG CBS Love aims an interactive watch for the show’s fans in India. With over 80 million active Facebook users in India, the campaign is designed to capture all trends within the social media space and create a loyal tribe of its fan followers. The entire social media campaign will include promotions via Facebook, Twitter and YouTube, including a contest where the winner gets a once in a lifetime opportunity to watch the finale of the show live in the US.
Commenting on the show, the Channel said in a statement, “The X Factor USA is one of the top rated reality shows in the US which has garnered a loyal fan-following in India as well. With the inclusion of two remarkably talented new judges, we are confident the latest season of the show will continue to entice our viewers. The show has always been a huge property for BIG CBS and the latest season will only strengthen our weekend programming line-up while providing a concrete platform to marketers and advertisers to reach out to their target audience.”
The X Factor US Season 3 premieres on September 21, 2013, every Saturday and Sunday at 9 PM exclusively in India on BIG CBS Love.