BIG CBS Love, India’s leading English GEC
amongst elite urban Indian audiences, is all set to bring the latest season of
its most exciting and entertaining singing talent show, The X Factor USA, to
Indian television screens. Season 3 of Simon Cowell’s hit reality franchise
begins September 21, 2013 and will air every Saturday and Sunday at 9PM. After
the conclusion of two successful seasons and grabbing millions of eye-balls,
the top-rated show will see the witty Simon Cowell surrounded by three talented
ladies, the vivacious Demi Lovato, Grammy Award winner and X Factor UK judge
Kelly Rowland and Latino singing sensation Paulina Rubio. Targeted at viewers
aged 18-34yrs, BIG CBS Love promises to engage Indian audiences with thrilling
performances, along with an ideal mix of glamour, talent and drama wrapped in
one show – The X Factor USA Season 3.
The unique format of The X Factor USA
involves identifying singing prowess keeping in mind factors such as stage
presence and personality. The four judges are then assigned one category each
and act as mentors to the contestants belonging to their respective category.
Not only do they help the contestants from their category with decisions
regarding song choices, styling and staging but they also judge contestants
from other categories. The winner of the reality talent show, which was
recently voted as the Best Reality Competition show at the 2013 Teen Choice
Awards, will take home a whopping $1 million recording contract.
The X Factor USA Season 3 brings on board a
lethal combination of glamour and fiery passion with Kelly Rowland, the
incredibly talented singer and member of one of the world’s most successful
groups, Destiny’s Child along with Demi Lovato, the youngest judge and mentor
on the show who is known for her spot-on critiques, genuine encouragement and
active involvement as a mentor. Demi Lovato’s previous stint on ‘The X-Factor'
USA as the original female judge has also earned her the Choice TV Personality
Award at the 2013 Teen Choice Awards.
The X Factor USA Season 3 will be promoted
across mediums – including social media innovations, BIG CBS Love aims an
interactive watch for the show’s fans in India. With over 80 million active
Facebook users in India, the campaign is designed to capture all trends within
the social media space and create a loyal tribe of its fan followers. The
entire social media campaign will include promotions via Facebook, Twitter and
YouTube, including a contest where the winner gets a once in a lifetime
opportunity to watch the finale of the show live in the US.
Commenting on the show, the Channel said in a
statement, “The X Factor USA is one of the top rated reality shows in the US
which has garnered a loyal fan-following in India as well. With the inclusion
of two remarkably talented new judges, we are confident the latest season of the
show will continue to entice our viewers. The show has always been a huge
property for BIG CBS and the latest season will only strengthen our weekend
programming line-up while providing a concrete platform to marketers and
advertisers to reach out to their target audience.”
The X Factor US Season 3 premieres on
September 21, 2013, every Saturday and Sunday at 9 PM exclusively in India on
BIG CBS Love.
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