Successfully moving into its 5th year on 13th September, Films & TV World has unveiled its new brand identity and logo that reflects a more meaningful engagement with the films and television industry. This new identity and logo is being rolled-out to all over the tie-ups that Films & TV World has part of its publicity and exchange program.
Unveiling the new logo, Editor Soham Siddharth said: “The change in our brand identity signifies our intent to establish a deeper connect with our readers as well as ensure that the Films & TV World brand is able to stir the reader’s imagination, ignite their creativity as well as expand their vision to a new vista of possibility. Our new logo conveys those elements with the flowing ribbon pattern that creates the ‘F’ design highlighting the easy flow, smoothness, dynamism and possibility that our solution and offerings will provide to our readers as well as advertisers and clients.
Mahua Mazumdar, CEO says, “"The Films & TV World logo is widely known today, so changing it was not an easy decision for us. However, with cinema turning 100 this year, we felt the time was right and we can initiate a change. But we’ve evolved a lot in the past few years, and Films & TV World is much more than just offering news, views and reviews on films and television today. And we hope that our readers and advertisers like this new logo and can easily identify it with good content and wider reach.”What do you think of Films & TV World's new look and brand identity? Share your impressions in the comments.