Thursday, November 17, 2011

India’s Glam Diva is here to scorch your TV screens exclusively on BIG CBS Love

On the back of the success of India’s Sexiest Bachelor, BIG CBS Networks, India's No. 1 English Entertainment Network, is making sure that the mercury raises few notches up again this season. After the super success of its first Indian property, ‘India’s Sexiest Bachelor’, the Network is bringing another home grown property ‘India’s Glam Diva’, where leading ladies from the entertainment industry of India will be judged together by an esteemed jury and the Indian public, to select their favorite Diva. The show will be aired on BIG CBS Networks’ women centric channel, BIG CBS LOVE. As the name suggests, it is a platform to bring the most ravishing, talented and deserving divas to the fore.

India’s Glam Diva will bring together – the gorgeous and glamorous women from India, who will compete for India’s final choice of the most glamorous Diva. Backed by the expert jury and programming team and coupled with audience feedback from across the country, phase I will see a shortlist of the top 14 contenders for the coveted title.

The Channel unveiled the stunning ladies competing for the title: Kareena Kapoor, Deepika Padukone, Priyanka Chopra, Vidya Balan, Aishwariya Rai Bachchan, Katrina Kaif, Sonam Kapoor, Sunidhi Chauhan, Bipasha Basu, Ekta Kapoor, Sonakshi Sinha, Sania Mirza, Freida Pinto and Shruti Hassan.

The show has been divided into segments. First Segment will give you a peek into the minds of Divas. The Divas will be judged on the basis of their X factor, their public appearances, the brands they handle and their business sense, judging their minds. Second segment will include the attributes that make them so hot. Is it her eyes, is it her lips, her complexion, her skin, her attire, her sex appeal or is it the combination of all?... essentially evaluating the body. The third segment – after Mind and Body, will be Soul. It will be an electrifying combination of these factors that make for a winner.

India’s Glam Diva will be hosted by VJ and actor Neil Bhoopalam. Neil has already made a mark in the industry with his outstanding performance in “Shaitan” and ‘No one killed Jessica”.

Commenting on India’s Glam Diva, BIG CBS Networks said, "After a successful season of India's Sexiest Bachelor, we are glad to announce our second property India's Glam Diva. The show will have the most gorgeous women from the entertainment industry on one platform. These women will be judged on various factors by the viewers. The show will bring to the fore an unusual side of these women that was never known to their fans."

Voting mechanism will include sms, a special BIG CBS microsite and other social media vehicles e.g. Facebook and Twitter. The show is anticipated to garner high TRPs for the network just like India’s Sexist Bachelor.

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