Friday, September 26, 2014

A Food Revival to drive positive change

In a radical initiative to bring about a healthy change to the nation’s food lifestyle habits, FoodFood, India’s leading food lifestyle channel made a revolutionary food pledge ,at an exclusive industry gathering, at The Hotel Westin, Mumbai, recently.

The pledge, a 5-point action plan, is to “A Pledge to change food lifestyle habits of India.” You don't need to make huge changes to eat healthier. And you don't have to change your habits all at the same time. It's best to set small goals and change your habits a little bit at a time. Over a time, small changes can make a big difference in your health. Learn the habits, adapt the habits, practice the habits, and enjoy the success. It really is that basic…

The event saw some of the country’s leading celebrity chefs contribute passionately in constructing a feasible roadmap for taking this initiative forward on a macro and micro level, across India. All present recognized that such an initiative was just the beginning of what could be a much needed food revival within the country and while all pledged to be the drivers of this positive change, it was necessary to join hands with as many other leaders of the hospitality industry to make this move a more wholesome one. 

S K Barua, CEO of FoodFood said:”This initiative is a food uprising to shift to healthier consumption habits towards eating patterns that are both robust and sustainable. Old habits die hard. Changing your habits is a process involving several stages. Sometimes it takes a while before changes turn into new habits. You may face challenges along the way. But changing to new, healthier habits will protect you from serious health problems. Through this initiative and pledge taken by the stalwarts of the industry we hope to encourage our countrymen to bring about meaningful changes in their lives.”

The 5-point pledge:
• Encourage people to cook more at home
• Increase India’s FOOD IQ
• Teach India to be food-tech smart
• Empower mothers and schools to cook healthier
• Promote the usage of super-foods

Join FoodFood’s initiative to make healthy life the vital principle of bliss.

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