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With the success of rise in online conversation around the
show in the last two seasons, the third season of the popular television show
Satyamev Jayate on Star Plus will be exclusively promoted on Twitter.
This season audience will be engaged in many unique ways on
Twitter. Star Plus will give fans the power to unlock and enable the release of
the promo of the new season of Satyamev Jayate exclusively on Twitter, before
any online or offline platform. It will become the first broadcaster to use the
“Flock to Unlock” card that will incentivise followers to drive engagement and
awareness about the show and unlock exclusive content on Twitter.
Fans are thus encouraged to Tweet with hashtag #MumkinHai to
generate the required number of Tweets needed to unlock the video and be the
first to view it.
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