Saturday, September 6, 2014

The Harmony of Fashion and Party at ASOM

Post the success of the first show of “Girl In The City” a new concept created by ASOM, the second show, held recently, saw some overwhelming response from the elite socialites from the party circuit. ASOM, a newly opened club in Dwarka (Delhi), designed this concept with fashion parties to be held every Thursday at the luxurious location of Radisson Blu, Dwarka with fashion designers. The second show of “Girl In The City” showcased some incredible designs by Vikrant Makkar and footwear designer Swati Modo.
Vikrant Makkar an awarded “Emerging India Fashion Designer” from Delhi, showcased his new vibrant and glittering ethnic collection in the fashion show. During the fashion show he unveiled his new collection displaying handwork and embellishments of Zari and Kundan on the traditional preferred colours like red golden and sky blue.  This collection of unique designs with traditional colours will definitely get you tuned and desirable to own one for coming festive season.

Swati Modo, a name in the footwear design industry, showcased an exclusive collection of footwear-No Strings Detached. The foot wears are colorful and bold chunk heels bright and shimmery depicting flavors of “Swati”. This collection is a dedication to those relations that we can’t detach from, be it our family or friends.  During the occasion, Ms.Swati said, “I am dedicating it to all my friends who have been my "never dying" support. I showcased this collection alongside my bestie Shekhar Sharma, one of such string in my life that never gets detached.”

Many well-known names of Fashion fraternity graced the event with their presence. Talking on the fashion show, Mr.Ishan Grover, Owner-ASOM, shared, “We designed the concept of “Girl In The City” to bring together fashion fraternity and party circuit under the same roof. Post the success of the first show, I am enthusiastic to make this concept a trend that every party people would mark in their schedule. It is amazing to see that our customers have liked this concept so much so that even the second show is a hit too.”

The designers were given 10-15 mins to showcase their collection with Indian and International models. “Girl In The City” is like a carnival of fashion followed by a after party which will be held every Thursday at ASOM.

Delhites can make their weekends memorable by indulging with the best of international club experience similar to that of Vegas. To all those party goers, ASOM is like a blessing in disguise. This is one place where every Friday & Saturday night is a festival night!

Sprawled over 7000 sq. ft, it is a style and entertainment hub that drips with opulence and attracts the partying elites. To start with a must-watch intro-visual that'll set the pace for the acts lined-up. On Fridays we present ‘ASOM Arena’ that features the best Electronic Dance Music (EDM) that you can ever dance on.  One of the main attraction are the DJs from world over visit the facility regularly and leave you spell bound!  The Friday action is followed by ASOM Club Night and ASOM Studio every Saturday. ASOM Club Night plays fast paced commercial numbers that makes you hit the floor. Whereas the ASOM Studio features renowned artists playing with their band live and unplugged. Park yourself at the VIP lounge, marvel at the city lights from the 1200 sq. ft. open terrace or glue your eyeballs to really big LED screens. All of this coupled with eclectic collection of finger foods that go well with signature drinks. Besides the classics, we have mixology experts to serve you a myriad variety of cocktails! So, whatever your poison is, you’ll be served till dawn!

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