For seven years in a row, bindass has understood the dynamic mindset of India's youth and become their friend and companion while entertaining them with content that is both purposive and engaging. Celebrating the channel's 7th anniversary, Disney India announced the launch of a refreshed channel offering - bindass PLAY with a promise to celebrate, inspire and empower the youth of India through one of their core passions - Music.
In the last seven years, bindass has been defining youth entertainment by celebrating their hopes, dreams and aspirations and has been gratified with an overwhelming response and the loyalty of its fans. In keeping with this theme, bindass is now creating yet another immersive experience with bindass PLAY. The channel will continue to celebrate the everyday lives of Young India while entertaining them with a unique blend of music and musically themed content.
“Disney India is committed to creating unique branded entertainment experiences for audiences across platforms through our brands such as Disney, Marvel, UTV, Pixar, Lucas Films, Hungama and bindass. We have been doing this through distinctive creative expressions that deepen the emotional connections we have with our audiences. With bindass, over the last seven years we have been very successful in delivering entertainment that is relevant to Young India and the launch of bindass PLAY is a natural progression towards the future of the brand”, said Siddharth Roy Kapur, Managing Director, Disney India
“At bindass, we celebrate every passion of Young India through entertainment that is reflective of their interests and they love us for it. From pioneering concepts to unique initiatives, we have helped shape their thoughts and actions over the years. The vision for bindass play is to celebrate moments, to entertain and to inspire. And like all good friends, to understand them and offer them the power of choice through interactivity that is both meaningful and personal,” said Vijay Subramaniam, Vice President – Content and Communications, Media Networks, Disney India.
“Over the last seven years, we have been immensely successful in offering our associates unique engagement opportunities to address one of the largest sections of the audience today. With the launch of bindass PLAY, we are presenting them with another promise that we believe will scale new heights of popularity amongst our audiences, while staying true to the promise of bindass,” said Nikhil Gandhi, Vice President - Revenue, Media Networks, Disney India.
While the underlying theme will be music, bindass PLAY will showcase distinct programming that will continue to bring the bindass experience with elements that revolve around music. Empowering fans to choose their brand of music, fans can select and dedicate any song of their choice from the popular social networking platforms. The channel through music will encourage them to celebrate their feelings while inspiring them to express themselves with their choice of song. In addition to these, the channel will focus on presenting music that is in tune with their moods and desires mapped through the day through different bands. bindass PLAY will soon launch musically themed vignette series and short form storytelling to further deepen the engagement with its audiences.
From October 1st, the channel will reach 58 mn audiences viewers and will be available across all key DTH and digital players such as Tata Sky, Airtel digital TV, DishTV, BIG TV, Sun Direct, Fastway, DEN, Hathway and more.