Tuesday, September 30, 2014

Magnificent Launch of Parul Grover Designer Studio

Parul Grover
The lovers of style, glamour and fashion witnessed an evening of true celebrations with the grand launch of Parul Grover Designer Studio at Faridabad Sector 14. Owned by Parul Grover, the designer studio brings together one of the most innovative designer couture, much for the delight of the trendy customers who love to stay in vogue.

Located in posh area of Faridabad, the stylish store offers one-stop shop solution for all high-end fashion buyers in Faridabad and Delhi. The new store was launched with a festive affair including a glittering gathering of socialites, models, fashion designers and other media personalities. The guests included Parul Grover’s friends Mrs. Paul, Nikita, Twinkle Kasana, Salma Chug, Shipla Dhara, Sonia Nishta, Sangeeta, Sidharth Agicha, Aakash Agarwral and many more. The launch party was hosted by Designer Parul and Puneesh Grover.

Parul Grover: Redefining Attitude
Starting her design journey in 2005, couturier Parul Grover combines the finest hands- craftsmanship with modern silhouettes and styles. Her collections accentuate the wearer's inner beauty, setting a glow to her face. She creates intricate design in a feminine and soft color palette. Creating collections for the arch lights she combines the glitz and shine of crystals and rhinestones with interesting and innovative drapes and forms.

The label Parul Grover -redefining fashion has been part of exclusive exhibitions in different countries like Dubai, Abu Dhabi etc. Ethereal and sumptuous would be the apt words to describe hew work. Pleated and draped to give a new stoke to the conventional classics. Inspired by the Greco-Roman drapes these supple and delicate drapes would make any women look   Greek Goddess. The use of luxury fabrics encrusted with crystals offset ethereal drapes and the color palette suffused with rich colors like dark purple, deep red, bright pink and ivory to nudes and beiges.

Her collection is indeed very pleasing to look at since the colors used are not shocking or in-your-face but very appealing and elegant. What makes her every piece so incredibly gorgeous is of course the fabric used along with the heavily embellished borders with delicate motifs. The intricate embroidery of every single piece is adorned with sparkling stones, crystals, sequins, beads, etc and the ornate workmanship truly demands admiration. Rich design combined with sexy feminity defines the designs of Parul Grover. With opulent surface ornamentation, simple and clean silhouettes and a fusion of techniques her collection includes a range of draped saris, lehengas and draped dresses and anarkalis.

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