With BIG CBS Prime drawing the male eyeballs, No. 1 in reach across the top 7 metros, the Channel is launching a new show basis key insights and audience mapping. Aptly titled BIG Wheels – the show is tailored to give men an update on one of their favorite subjects, their mean machines. What's it like to be behind the steering wheel of a Ferrari or a Lamborghini? Rev up your engines with the czars of the Auto world, ace rally driver Renuka Kirpalani and AutoCar India editor Hormazd Sorabjee get to live a dream life, reviewing the latest set of wheels on Indian roads even as they share a wide range of tips on getting the best out of your vehicle. Also, catch the best of auto expos from around the world and of course, the experts field queries on all things auto. The show is powered by AutoCar India and airs every Saturday at 10 pm on BIG CBS Prime.
There are many television shows geared around vehicles, but this one is going to take you on a roller-coaster ride from the imaginative to what you can really expect from the range of machines available in the market today.
Commenting on the launch of BIG Wheels, Nikhil Mirchandani, Business Head, Television Channels, Reliance Broadcast Network Limited said, “Prime being a male skewed channel, we see this program catering to the tastes of our audiences. With this, we further strengthen our programming while offering the marketers a perfect platform to reach out to an affluent audience base.”