This Diwali, Sun 18 adds sparkle to television viewing by introducing three channels - COLORS, CNBCTV18 Prime and History Channel in high-definition formats. With the transformation to HD, viewers can now enjoy an ultimate combination of impeccable image delivery combined with unmatched audio experience of their favourite channels.
The three channels offer a TRUE HD 1080i picture with 5.1 Dolby digital sound, thus significantly enhancing the viewing experience to the audience. To enjoy this HD experience, viewers will need to have a HD TV set and an HD set-top box from the DTH platforms such as Airtel, Dish and Videocon & Digital Cable providers like Hathway.
Colors HD and CNBCTV18 PRIME HD services will be running ad free in the first phase of launch and thus audiences embracing High-Definition technology can not only now watch their favourite shows and events in high picture and sound quality but also enjoy the experience without breaks, heralding a new era of uninterrupted television viewing.
Commenting on the move Gaurav Gandhi, Sun18 North COO & Head - International Business, Viacom18 said, “Sun18 welcomes the addition of the 3 HD channels to its portfolio. High Definition broadcast offers a distinct & superior audio-visual experience to the television viewer and that coupled with strong content from our network channels like COLORS, CNBC TV18 PRIME and HISTORY make it a extremely compelling consumer proposition. We believe that over the next few months DTH platforms will expand their HD bouquet and digital cable too will add HD as an additional offering for its consumers. Sun 18 is working with all potential partners to make these 3 services available PAN India.”
Sun18, the first truly pan-India distribution company distributes a total of 33 channels across all platforms in India via all networks including cable, DTH, IPTV, HITS and MMDS company. The 33 channels distributed by Sun18 include COLORS, MTV, Nick, Vh1, Homeshop18, CNN-IBN, CNBC-TV18, CNBC-Awaaz, IBN-7, IBN-Lokmat, The Disney Channel, Disney XD, Hungama TV, SUN TV, KTV, Sun News, Sun Music, Chutti TV, Adithya, Gemini TV, Teja TV, Gemini News, Gemini Music, Navvulu TV, Kushi TV, Surya TV, Kiran TV, Udaya TV, Udaya Movies, U2, Udaya Varthegalu, Ushe TV and Chintu TV. With these 33 channels, the Sun18 bouquet is already the highest GRP delivering bouquet in the Indian television space
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS launched on 21st July 2008 offers an entire spectrum of emotions to its viewers. From Fiction shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jasbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like, Balika Vadhu- Kacchi Umar Ke Pakke Rishtey, Laagi Tujhse Lagan, Uttaran, Na Aana Is Des Laado, Hamari Saas Leela, Parichay, Sasural Simar Ka, Phulwa, Hawan, Veer Shivaji, Bigg Boss Season 5, India’s Got Talent Season 3 amongst others.
CNBC-TV18 Prime HD is CNBC-TV18’s new premium business news service, focused on the needs of India’s rapidly expanding investor and financial services community. To be available in addition to the existing CNBC-TV18 channel, PRIME HD will be broadcast on India’s leading DTH platforms in HD quality, in effect making CNBC-TV18 the first business news channel to foray into the HD space. The PRIME HD service has been designed specifically to target the highly involved business news viewers and investors in the country especially CEO’s, analysts, brokers, investment professionals, fund managers and active retail participants. Fusing the power of broadcast news with the essence of the financial data terminal, PRIME HD will operate on a seamless and unique ‘2 window’ screen architecture, that will offer rich and in-depth live VIDEO and DATA content to viewers simultaneously.
CNBC-TV18 is a business news channel broadcast in India based in Mumbai. The channel was launched in India on December 7, 1999. It was the first business news channel launched in India and still the leads that genre. The channel has been an integral part of the Indian economic story, spearheading and mirroring India's enterprising times. The channel's benchmark coverage extends from corporate news, financial markets coverage, expert perspective on investing and management to industry verticals and beyond. CNBC-TV18 has been constantly innovating with new genres of programming that helps make business more relevant to different constituencies across India. India’s most able business audience consumes CNBC-TV18 for their information & investing needs. This audience is highly diversified at one level consisting of key groups such as business leaders, professionals, retail investors, brokers and traders, intermediaries, self employed professionals, High Net Worth individuals, students and even homemakers but shares a distinct commonality in terms of their spirit of enterprise.CNBC-TV18 is available in over 35 million households in India.